What is a landing page?
A landing page is simply a page where a searcher can “land” when searching for their needs. It is a standalone web page different from your main website that has been designed for a single focused objective. (See an example here.)
For example, if a person searches for home computer repair, the landing page will give them information only on the company’s home repair services. They will not have to search through an entire website and sift through all the other services you offer. A potential client can get overwhelmed when presented with too much information at once, especially when they need a specific service right away.
When people search for something, such as home computer repair, the websites that pop up will be ones directly related to, you guessed it, home computer repair. Therefore, the key to creating a successful landing page is making sure keywords are in the title tags, URL and body of your site.
The page also allows the searcher to easily get in contact with the provider via phone or web. The contact information is presented clearly and can be accessed with little effort.
Having an “explainer video” (a video talking about what exactly you do) is an effective and smart addition to your page. It feels personal and the searcher will feel like they are getting to know you and your company.
Landing pages should also have customer testimonials to show the searcher that you are good at what you do and deliver what you promise.
Finally, a last benefit of landing pages are that they can be used with online advertising such as Google adwords. Say you wanted to target a specific niche (such as home computer users), you would create the adwords campaign (something we can help with) advertising your services, when they searcher clicks on the link, they would be taken to a specific page dealing with that topic instead of having to go through your whole web site. This saves them time and gets them the info they want right away.
In summary, landing pages can be an inexpensive tool for bringing in niche customers to your business. Contact us today to help us get this set up for you.
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Contact Abuzz Technologies
Philadelphia Computer Repair Serving the Tri-State Pennsylvania/New Jersey/Delaware area.