The Metaverse: Embracing a New Frontier of Possibilities for Businesses. With the advent of the metaverse, businesses are set to embark on an exciting journey of new opportunities.
The metaverse is an upgrade of the internet to a 3D virtual environment, a world interconnected between various sites that reflects the immersive games of today. The concept has been around for decades, but technology has finally caught up with the needs of such a world. The metaverse is picking up steam, and recently, Microsoft announced a partnership with Meta to bring collaboration to an entirely new level. As we explore this new frontier, we open ourselves up to endless possibilities that promise to revolutionize the way we work and live.
How Does the Metaverse Impact Your Company?
With companies like Microsoft looking at the future of AR/VR, it could be a reality soon. You can expect the metaverse to touch your own company in some way in the next few years. Here’s a preview of what it may impact.
Where to Advertise
When the internet was first introduced, companies didn’t immediately realize its potential. Now, most companies wouldn’t consider operating without a website. It’s a necessity for driving leads and converting sales.
If the metaverse takes off as a new 3D iteration of the internet, it could be just as important. This means exploring metaverse-type advertising in virtual worlds. Also, potentially creating your own VR site or showroom.
How to Service Customers
As the popularity of social media took off, companies realized customers used it to reach out. Seventy-nine percent of consumers expect companies to respond to a social media message. And they expect that response within a day.
To address that need, many businesses have a social media presence. They use this for marketing and to answer questions and inquiries from customers.
The metaverse may be the next step. If people begin hanging out there, they will expect to interact with businesses in that space. Just like they do now with social networks.
This means companies need to be aware of how customers may be using the metaverse as it grows. Adding a question about metaverse use to a year-end customer survey could be a way to be proactive on this topic.
One of the touted benefits of the metaverse is its ability to enable more immersive training. This could greatly increase training capabilities for everyone from doctors to forklift operators.
Imagine being able to replicate a task more closely in a virtual world. A person could safely make mistakes there. Then they could grow proficient before doing that thing in real life.
Start thinking about the types of training that your employees need. Then, look at ways that a VR world may make the training safer or more efficient. The metaverse may not have what you’re looking for now. But with the pace of technological advancement, it could in a year or two.
More Immersive Remote Team Collaboration
Virtual meetings skyrocketed out of necessity during the pandemic. Now, meeting by Teams or Zoom is commonplace. The next generation of online team meetings may end up being in a virtual world.
As we noted earlier, Microsoft is already working on bringing its apps into a virtual space. Add a few avatars and an immersive setting. Suddenly, you have a completely different meeting experience.
What’s one more way to enhance remote team collaboration in the metaverse? It has to do with building design and maintenance. Imagine being able to walk through a 3D recreation of a space before it’s built. Then fine-tuning the construction while inside that space.
Is Your Business Ready for the Next Digital Transformation?
What are your digital transformation plans for the next 12 months? The next three years? If you’re not sure where to begin, we can help. Contact us today to schedule a technology brainstorming session.